Business

BLU bets on one prepaid voucher for everything

TimesLIVE 29 Aug

South Africa

BLU bets on one prepaid voucher for everything — Sources: TimesLIVE

Blue Label is betting that the next big shift in South Africa’s prepaid market will be away from buying products and towards buying value — with the group positioning its universal voucher as the next major growth engine after electricity.

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